Marketing Day: Facebook takes a back seat, YouTube app, Snapcash goes & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Report: Facebook takes a back seat to Instagram as ad spend on the Facebook-owned app grows 177%
  Jul 24, 2018 by Amy Gesenhues
  Ad spend on Instagram grew four times that of Facebook year over year, while YouTube advertisers spent nearly triple what they did last year.
• Compare the top marketing automation tools and platforms
  Jul 24, 2018 by Digital Marketing Depot
  The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. It addresses the following questions: What factors are driving B2B marketing automation platform use?
• YouTube app adds new time well spent options, including a break reminder
  Jul 24, 2018 by Amy Gesenhues
  After making it possible to set a timer on the YouTube Kids app, the company has launched a similar feature on its main app.
• Apple Maps takes a step in the right direction
  Jul 24, 2018 by Adam Dorfman
  Keep your business listings on Google Maps updated, says contributor Adam Dorfman — and don’t overlook doing the same on Apple Maps. Here’s a look at the new and improved Apple Maps and its features.
• Snapchat to shutter Snapcash August 30
  Jul 24, 2018 by Amy Gesenhues
  The feature allowed users to send payments to other users via the app.
• Hurry, lowest rates for MarTech won’t be around for long!
  Jul 24, 2018 by Marketing Land
  The MarTech® Conference is coming to Boston October 1-3. If you’re planning to attend, do yourself a favor: Register by Saturday and save a cool $450 on your All Access pass. This incredible discount expires this week, so don’t miss your chance. See what’s in store for you: Psst… Need budget approval? We’ve made it […]

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• Key Marketing Ops Capabilities to Boost Revenue
  Jul 24, 2018 by Digital Marketing Depot
  While many marketing and sales teams have adopted new methodologies like the SiriusDecisions Demand Unit Waterfall, very often those teams’ marketing and sales technologies haven’t kept up. With thousands of martech companies vying for your attention, it can be tough to decide where to focus your efforts.
• The rise of the DD-CMO: How data-driven CMOs are maximizing performance
  Jul 24, 2018 by Jim Yu
  Contributor Jim Yu feels CMOs are challenged with balancing immediate results and long-term strategy. He outlines ways to incorporate accessible and insightful data to move the performance needle

Online Marketing News From Around The Web:

• 22 PPC Management Mistakes That Will Make You Switch Agencies, Klient Boost
• 66 Sources of Content Inspiration, Straight from the Experts, Screamingfrog
• Drive Growth With Compelling Product Feature Announcements, CMSWire
• Facebook quietly sets up subsidiary in China despite hardening censorship, Reuters
• How to Maximize Your Exposure With LinkedIn Hashtags, Social Media Examiner
• How to Optimize Your B2B Lead Generation Forms for Better Results, KoMarketing
• New developer requirements to protect our platform, Twitter
• Twitter is banning users who created their accounts while underage, The Verge

The post Marketing Day: Facebook takes a back seat, YouTube app, Snapcash goes & more appeared first on Marketing Land.

Original article source: https://marketingland.com/feed