Why AI for PR may be different than AI for marketing



Why AI for PR may be different than AI for marketing

Digital marketing and ad platforms are already adding artificial intelligence at a furious pace, providing insights and campaign management once goals are set.

If this trajectory keeps up, it’s possible that these campaigns will become the equivalent of the self-driving car: Tell it where you want to go, and then sit back and attend to other business.

But public relations — the “free media” part of marketing — has a fundamental difference, according to Karla Jo Helms, founder and CEO of the Tampa, Florida-based JoTo PR agency.

[Read the full article on MarTech Today.]

The post Why AI for PR may be different than AI for marketing appeared first on Marketing Land.

Original article source: https://marketingland.com/feed



Source: TOPO DIGITAL SEA